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Empowering Brooklyn's Wellness Community

Amulet Fairy: Brooklyn's Holistic Wellness Center

Amulet Fairy is more than just a wellness brand; we are Brooklyn's premier holistic wellness center. Our sanctuary offers crystal healing, mindfulness workshops, and community-driven initiatives. Founded with a passion for integrating wellness into everyday life, we provide a unique blend of crystal-inspired designs and innovative wellness programming.

What sets us apart is our commitment to creating an immersive sensory experience. Our thoughtfully designed self-care room and storefront kiosk allow us to reach more Brooklyn residents, offering serene spaces for transformation. Our services include energetic space clearing for businesses and personalized mindfulness workshops in Brooklyn.

At Amulet Fairy, we collaborate with local youth through internships and workshops, empowering the next generation with skills in wellness, entrepreneurship, and mindfulness. Our work with community spaces like Common Ground Marketplace underscores our commitment to Brooklyn's economic growth and revitalization.

As a leading holistic wellness center in Brooklyn, we envision a world where wellness is a shared experience. Whether through our carefully curated crystal healing products, vibrant community events, or innovative wellness services, Amulet Fairy stands out as a beacon of holistic health and empowerment in Brooklyn.

Ready to embark on your wellness journey with The Amulet Fairy? We're here to guide you towards holistic health and inner peace. Contact us at 645-549-5763 to learn more about our wellness services.

About Samantha Frank-Beckford

Samantha Frank-Beckford

Owner of the Amulet Fairy

  • 495 Flatbush Avenue | NY Beauty Suites (Suite I)

Business Statement

The Amulet Fairy is a wellness lifestyle brand committed to educating both our local and global community about holistic healing. Key sectors that Amulet Fairy focuses on are personal care, beauty, workplace wellness and preventative medicine. We also provide paid and unpaid internship opportunities to our local youth thanks to our partnerships with Red Hook Initiative and Leader’s High School. We provide youth with work based learning opportunities that centers around art, entrepreneurship and mental wellbeing.

Awards

Outstanding Contribution to Brooklyn and the Empire State

Senator Zellnor Y. Myrie New York State Senate (20th Senate District)

March 15, 2024
City Council Citation March 15, 2024 Office of Council Member Rita-Joseph

The Council of The City of New York

March 15, 2024
New York State Assembly Citation

Assembly Member Brian A. Cunningham District 43

March 15, 2024

Video

Partnerships and Collaborations

  • Common Ground Marketplace
  • BKLYN Commons
  • City Parks Foundation: Liberated Lands Festival in Queens
  • NY Beauty Suites
  • Brooklyn Pop-Up @ Brooklyn Museum
  • Oko Urban Farms: Aquaponics Farm and Education Company
  • City Point Mall (Made in NYC Pop Up)
  • Uprose: Environmental Summit
  • Red Hook Initiative (RHI)
  • Leaders High School
  • Chashama
  • Winston Retail
  • Weeksville Heritage Center
  • The Shops at Westfields World Trade Center

The Amulet Fairy, NY Beauty Suites I June 2021- Present

  • Grand-opening of The Amulet Fairy June 19, 2021 (Generated a total of $2000 for opening day)
  • Host donation based numerous wellness circles that incorporate sound healing, crystal healing and meditation in order to focus on mental health.
  • Work closely with DYCD-Department of Youth Community Development through WLG. Provide wellness and mental health workshops, internships and after-school program
  • Provide an after school program to over 15 students weekly from Leader’s High School.
  • Provide an after school program to over 15 students weekly from Leader’s High School.

Past Markets

Holiday Market at the Oculus Westfield World Trade Center November 2021-January 2022

  • Made approximately ~$10,000 in sales from November 26, 2021- January 2, 2022 while operating the Holiday Kiosk at the Oculus through a collaboration with Chashama.
  • Worked collaboratively with personnel from Winston Retail, Westfield World Trade Center and ChaShaMa.

Storefront Startup Recipient 2021

In partnership with NYC Department of Small Business Services and ChaShaMa. Provide rent free temporary storefronts for qualifying small businesses to restore financial stability and commerce back to NYC.

The Social Justice Fund’s Brooklyn EXCELerate program 2021

The Social Justice Fund, made possible through a ten-year, $50 million commitment by the Joe and Clara Tsai Foundation, is partnering with two Community Development Financial Institutions, Brooklyn Alliance Capital and TruFund Financial along with the Brooklyn Chamber of Commerce to unveil the Brooklyn EXCELerate loan fund, a series of loans to help Brooklyn’s BIPOC business owners get back on their feet post-pandemic and support equitable economic momentum in Brooklyn.

The Market at Brooklyn Museum June 2019- Present

  • Selected to participate in a weekly curated artisan market of 20 vendors offering artwork jewelry, fashion home, apothecary and more. Most markets align with the opening of popular exhibits such as First Saturdays, Christian Dior: Designer of Dreams, Jacque-Louis David Meets Kehinde Wiley, The Obama Portraits Tour and Andy Warhol exhibit.
  • Made approximately ~$11,000 in sales from May 2021 December 2021 by participating in approximately 15 market dates.

City Point Mall in Downtown Brooklyn

  • Black Creatives + Culture Market: Black History Month February Edition February 26 + 27, 2022
  • Black Creatives and Culture MKT - Juneteenth Edition June 20, 2021
  • FAD Brooklyn Made Market April 13 +14, 2019
  • FAD Made in NYC Market at City Point October 5 + 6, 2019

Uprose: 2019 Climate Justice Youth Summit August 2019

  • Selected by the Climate Justice Youth Summit Advisory Board to partner as a creator of sustainable products, while supporting activism environmental leadership around climate change.

Artist and Fleas in Williamsburg November- December 2019

  • Artists & Fleas is a multi-merchant marketplace for creatives and artists. This marketplace brings a creative unconventional retail experience through a curated collection of merchants with unique items.

Weeksville Heritage Center, Brooklyn NY August 2021- October 2021

  • Participated as a vendor in a weekly Farmers Market from noon- 4pm each Saturday until the end of October hosted by Okos Urban Farm (Saturday August 7, 2021- October 30, 2021)

Oko Urban Farms: Aquaponics Farm and Education Company

  • Participated in Weekend Farmers Market in September 2021

Groundswell NYC September 2019

  • Participated in an art-exhibit featuring artists and curators

Initiative Holiday Market in Herald Square December 2019

  • Selected as a vendor to participate in a holiday market in collaboration with Boys and Girls Club of America and Buzzfeed. (December 11, 2019)

Professional Experience

Internship & Career Development Coordinator - High School January 2016-Present

Internship & Career Development Coordinator

  • Meet with principal, and other members of the community, including families and students, meet together regularly to review school data, programming, and funding to ensure equitable allocation of resources to meet goals for students aligned
  • Develop and implement curriculum supporting career, college and vocational exploration for students in grades 9-12.
  • Responsible for the securing internship/enrichment opportunities for the entire 11th grade cohort in an academic year.
  • Recipient of Roberts Award Grant: ($10,000 grant to implement afterschool youth programming within public school)
  • Develop and implement workshops to support mental health and wellness connected to post secondary plans.
  • Liaison to the Give Back Foundation providing full scholarships to our students each year.
  • Write, publish, and distribute Opportunities Newsletter serving the entire student body.
  • Manage partnerships with community based organizations and internship sites
  • throughout academic school year

Fellowship

NYU Fellowship for Emerging Leaders

NYU Fellowship for Emerging Leaders in Public Service

2017 Fellow

  • A unique leadership and career development program for college graduates working in public service at NYU Wagner’s Research Center for Leadership in Action.

Education

  • Bates College - Lewiston, Maine
  • Class of 2014
  • Major: Cultural Economics, Minor: African American Studies